I had a potential customer ask me the other day why CNCROi.com doesn’t have any pictures of stuff we’ve done for clients on our website or as part of our offline samples – the easy answer is that we honor and value the business given to us that have a Non-disclosure Agreement (NDA). Heck, even stuff we do that doesn’t have an NDA wrapped around it isn’t shown or shared either!
I’ve been positioning CNCROi.com towards a very specific client demographic, far away from what “traditional” laser shops do! Yes, I could easily jump into the trinket business engraving pens and pocket knives like the above… there is NOTHING wrong with that and it is a very profitable vertical but that just isn’t where I see the most potential for my company. I’m thinking more specialized… something that would give me a great excuse to buy a Mitshubishi 2.7 kw EX series laser which you’ll never see at a trophy shop!
If the opportunity arises, I’ll take it like any entrepreneur would but when I think of the potential that this market can provide and how much knowledge I have in my head, I prefer going down a route far less traveled where my company can provide the most benefit to a select range of diverse clients.
Remember, I’m the guy who was contacting 30 000 manufacturing companies all around the world in 1996 telling them we can produce industrial 3D animations BEFORE anybody knew what 3D was! Here’s a sample btw – it’s over 10 years old so excuse the resolution, that’s where thing were back then, it was then “recorded” onto VHS tapes and the rendering times were mind numbing slow!
Focus is key!
The tough part of building a custom CNC shop is that, quite literally, CNCROi.com can jump into any vertical or even create its own. When you get more selective about your customers though, you have to understand that they are using YOU because of your knowledge, machinery, passion and above all, CONFIDENTIALITY.
We just finished an awesome custom CNC laser project last week, will you see pictures of it with a testimonial? Nope… NEVER! I didn’t take any pictures or video of it, instead, you saw something completely unrelated like beach rocks engraved with CNCROi.com on them. I thought it was pretty cool… it certainly isn’t something I’ve seen before and whose results could have gone either way – I showed both the great and the awful btw, read http://cncroi.com/laser-engraving-beach-pebble-stones-indepth-material-review/.
Confidence behind non-disclosure agreements
Truth be told, many customers don’t have enough volume to justify buying a laser and training staff on how to use it properly but as part of their bidding process, sometimes they are told to have certain things that can only be done with a laser, that’s where CNCROi.com fits in.
Another vertical are companies who have very interesting projects that other CNC shops simply refuse to do… those are the ones that require me to put on my thinking cap, create neat looking jigs and use lots of creativity for ultimate success. It’s great being able to do what other shops say is impossible.
Sure, I could take pictures and videos of a bunch of stuff we do and share it with readers of this site, but I believe that a customer contracts with CNCROi.com because they are confident we will honor their wishes, business model and non-disclosure agreements. My focus is to help our customers grow by augmenting their capabilities, be that for short-term or long-term projects.
I’ve been in business long enough to know the sting of being screwed by people and businesses who once had my utmost confidence and I refuse to do this to anybody else. The tough part about all this is continually improving on this website WITHOUT showing the stuff we do. Luckily, I can do something laser related with just about anything.
Finding projects that showcase our capabilities – yes, we have a rotary kit btw, just haven’t gotten around to making something worth showing – while not disclosing anything. Same thing with pass through ability (meaning we can cut, mark, etch, anneal or engrave projects a meter wide by infinity long), I have a few idea of some massive projects we can do, just haven’t gotten around to it.
So, enjoy CNCROi.com, you’ll be seeing lots of completely off the wall stuff but you won’t see any of the work we do for clients or testimonials. That award by the way is something I designed years ago, I’d love to win it myself though it will have to be in something other than physics!
Watch the 3D assembly animation, it’s pretty neat.